Privacy Policy

This Privacy Policy outlines how we collect, use, and share your personal information when you visit or purchase from theoptometristsblend.com.

Personal Information We Collect

When you visit our site, we automatically gather certain details about your device, including your web browser, IP address, time zone, and installed cookies. As you browse, we also collect information about the pages you view, the websites or search terms that referred you, and how you interact with our site. This is referred to as “Device Information.”

We collect Device Information through:

  • Cookies: Data files placed on your device, often with an anonymous unique identifier. Learn more about cookies and how to disable them at All About Cookies.
  • Log Files: Track actions on the site, collecting data such as your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record browsing information.

When you make a purchase or attempt to do so, we collect additional details, including your name, billing and shipping addresses, payment information (e.g., credit card numbers), email address, and phone number. This is known as “Order Information.”

How We Use Your Personal Information

We use Order Information to process orders, including payment, shipping, and providing confirmations. Additionally, we use this data to:

  • Communicate with you
  • Screen for potential risk or fraud
  • Provide information or advertising based on your preferences

Device Information helps us screen for risk and fraud and improve our site by analyzing customer behavior and evaluating marketing effectiveness.

Sharing Your Personal Information

We share Personal Information with third parties to assist in its use, such as Shopify for store management (Shopify Privacy) and Google Analytics for site analysis (Google Privacy). You can opt out of Google Analytics here.

We may also disclose Personal Information to comply with legal obligations, respond to requests, or protect our rights.

Behavioral Advertising

We use Personal Information to deliver targeted advertisements. For more on targeted advertising, visit the Network Advertising Initiative. Opt out of targeted ads using the following links:

You can also opt out via the Digital Advertising Alliance.

Do Not Track

We do not alter data collection practices in response to Do Not Track signals from browsers.

Your Rights

European residents have the right to access, correct, update, or delete their personal information. Contact us if you wish to exercise these rights. Note that we process information to fulfill contracts or pursue legitimate interests, and data may be transferred outside Europe to Canada or the U.S.

Data Retention

We retain Order Information for our records unless you request deletion.

Changes

We may update this policy to reflect changes in our practices or legal requirements.

Minors

Our site is not intended for individuals under 16 years old.

Contact Us

For questions, complaints, or more information about our privacy practices, please email us at contact@theoptometristsblend.com